Aori promotes companies to the first positions in the search engine at rate, keywords, website validity and other criteria. The result of its work is users click on the desired link: by clicking the mouse, he or she shows preference to the most interesting ad. Thousands of companies are fighting for that "click" every day.
We reflected the most important thing in the logo — the result, which Aori achieves. Inside the confident font logo, there is an arrow, that symbolizes the coveted "click" on the search result. The symbol just complements the title, such an execution reflects a powerful metaphor of the project: "we have tamed the cursor, and with us it will definitely be in the right place." Semantic message is supplemented by geometric typography — it reflects stability in positions, which the client needs so much.
Color solution conveys an energy and the desire to achieve results. Orange is traditionally considered a "hot" shade, that associates it with dynamism, strength, cheerfulness and confident movement towards the goal.