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Eastern World
Minimalistic identity for a project from Saudi Arabia
Client's story
Eastern world specializes in the production of tasty date fruits and derivative products. Our client will launch the project soon so we've created a new identity for them.
Eastern world specializes in the production of tasty date fruits and derivative products. Our client will launch the project soon so we've created a new identity for them.
Our task
Our team should create a memorable brand identity.
Our team should create a memorable brand identity.
Final result
Bright identity with eastern elements in the design.
Bright identity with eastern elements in the design.
The main idea of the identity
We’ve mixed the beauty of the East and trendy design.
We’ve mixed the beauty of the East and trendy design.
The logo
In the sign, you can catch 3 different meanings: dates, national eastern details, and the sun of Arabia.
Lines change thickness all the time to get the logo look more crafted looking. The logo so minimalist that’s why it’s easy to use everywhere. Also, this logo style is easy to understand for the European audience.
In the sign, you can catch 3 different meanings: dates, national eastern details, and the sun of Arabia.
Lines change thickness all the time to get the logo look more crafted looking. The logo so minimalist that’s why it’s easy to use everywhere. Also, this logo style is easy to understand for the European audience.
Corporate colors
The soft and warm color palette reminds us of the desert, sun, and it’s about juicy eastern sweets.
The soft and warm color palette reminds us of the desert, sun, and it’s about juicy eastern sweets.
Corporate fonts
We’ve used Sporting Grotesque font type for the Eastern World’s identity. This typography works good together with the logo. It has the same shape and elements.
We’ve used Sporting Grotesque font type for the Eastern World’s identity. This typography works good together with the logo. It has the same shape and elements.
Logomachine gives guarantees for the term and quality of each corporate identity. To maintain such a high level, we have assembled a cool team of designers and managers in our office.
Project team
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Vitaly Kontuganov
Lead design
Valeria Kozlova
Project manager
Ekaterina Kan
Tech design
Victoria Slepchevich
Copywrite
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