Instantly. sg is an event photography agency, that specialises in custom photo and video booth installations for events and brand campaigns in Singapore.

Traditionally, photography and videography is just capturing photos/footages. Instantly. sg use technology to further enhance and create special effects out of it: you can use effects like "slow motion" and "boomerang" for video or make a GIF of photos. These effects can bring out the brand message of the client.

Hundreds of people visit booths of Instantly. sg, each of them wants to capture himself in a new image or in an unusual atmosphere.

We conveyed the desire to express himself or herself through the symbols of the logo. Letter "i" turned into a minimalist person in front of the camera. While he or she is looking ahead with a head-point, waiting for being captured, a queue of other figures stands behind: they also want to get into the shot. In order to show how many different people use products of Instantly. sg, we have added them characteristic features — a child could be distinguished from an adult by growth, and hairstyles make their appearance "female" or "male".

The project team takes on even the most complex orders and constantly develops their skills. In order to convey the perseverance of Instantly. sg, we decided to make an extremely bold typography for the company’s logo: the title letters combine a lot of smooth and sharp elements, that creates a dynamic effect and hints at the growth of the team as professionals.