Solution:
In time of creating the logo, we focused on the main advantages of the company — high status and modern approach to work.
The coat of arms has long been considered a symbol of the state, in which the country is metaphorically reflected. We created a unique heraldic shield, taking the letter S as a basis — the first letter of the title of the project. Built from neat lines, the Sensation's coat of arms bears the grace of a royal relic, which adds new dimensions to the perception of the project: the credibility of professionals is seasoned with nobility and elegance.
The corporate identity is minimalistic and simple, that is dictated by the needs of Sensation: any work of photographers will look like the identity of the company. Elements of corporate identity will become only a recognizable background, which successfully complements professionally prepared content.