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Trade Informatics
Corporate identity for a company that helps people to trade properly
New-York, USA
About client
Trade Informatics helps to trade better and save money. The company is big, and has been founded many years ago, so owners decided that it’s time for changes to come.
Trade Informatics helps to trade better and save money. The company is big, and has been founded many years ago, so owners decided that it’s time for changes to come.
Our task
Our task is to provide brand research and make design that differentiates the company from the competitors.
Our task is to provide brand research and make design that differentiates the company from the competitors.
Solution
Trendy and adaptive identity with an excellent typography.
Trendy and adaptive identity with an excellent typography.
The main idea and logotype
Our client works with a large amount of information and graphs. So, we decided to reflect it in the whole identity.
We developed a non-flat logo to show that company works in many areas.
Our client works with a large amount of information and graphs. So, we decided to reflect it in the whole identity.
We developed a non-flat logo to show that company works in many areas.
Brand colors and typography
The brand palette makes the project recognizable for the clients. Colors help design to be functional.
Also identity has a neat typography for any tasks.
The brand palette makes the project recognizable for the clients. Colors help design to be functional.
Also identity has a neat typography for any tasks.
Corporate identity
Multifunctional design makes any carrier special.
As you can see, identity doesn't have any patterns. Instead of this, we use beautiful gradients. They create an excellent visual effect and are easy to apply anywhere.
Multifunctional design makes any carrier special.
As you can see, identity doesn't have any patterns. Instead of this, we use beautiful gradients. They create an excellent visual effect and are easy to apply anywhere.
Project team
To maintain high standards, we've assembled an awesome team of designers and managers in our office.
- Vitaly KontuganovLead design
- Kim MikhailovBranding Research
- Alexander KozlovAnimation design
- Daniil UshakovTech design
- Valeriya KozlovaProject manager
- Victoria SlepchevichCopyright
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