The task was to create a corporate identity based on the old legend, but in a modern interpretation. The logo is an image of a shepherd with a coffee grain, made in the technique of line-art. The image of the shepherd is very pleasant, it evokes trust and a sense of reliability. In addition, this solution works well for the audience with higher earnings, and for people with average income. The logo is made in several versions — a classic solution (a combination of the sign and the font part), and the logo in the form of a round emblem, where the font is inscribed inside. The second version of the logo is well suited for stickers or coffee shop signs. To the image of the shepherd was picked up as simple as possible font because it was necessary to keep a balance between the sign and the font, so that the logo was not overloaded. The main color scheme remains black and white, but was picked up is contrasting red and green color gamma.