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Leivani
Сorporate identity for coffee brand
06.06.2018

About:
The history of coffee according to legend began in the 9th century with the usual shepherd. He noticed how active and energetic his goats are when they eat the leaves of an unknown tree. Having tried to brew them, the shepherd discovered for himself and for the whole world a coffee drink. This legend formed the basis for the positioning of the company "Leivani", they are comprehensive and responsible approach to their product. It is a network of coffee shops that provides its own equipment and produces its own coffee. The company positions itself as experts in the coffee theme, they try again and again to open for different people quality coffee. The combination of friendly, nice atmosphere and high quality product makes the company "Leivani" a good friend of all coffee lovers.
Solution:
The task was to create a corporate identity based on the old legend, but in a modern interpretation. The logo is an image of a shepherd with a coffee grain, made in the technique of line-art. The image of the shepherd is very pleasant, it evokes trust and a sense of reliability. In addition, this solution works well for the audience with higher earnings, and for people with average income. The logo is made in several versions — a classic solution (a combination of the sign and the font part), and the logo in the form of a round emblem, where the font is inscribed inside. The second version of the logo is well suited for stickers or coffee shop signs. To the image of the shepherd was picked up as simple as possible font because it was necessary to keep a balance between the sign and the font, so that the logo was not overloaded. The main color scheme remains black and white, but was picked up is contrasting red and green color gamma.
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About:
The history of coffee according to legend began in the 9th century with the usual shepherd. He noticed how active and energetic his goats are when they eat the leaves of an unknown tree. Having tried to brew them, the shepherd discovered for himself and for the whole world a coffee drink. This legend formed the basis for the positioning of the company "Leivani", they are comprehensive and responsible approach to their product. It is a network of coffee shops that provides its own equipment and produces its own coffee. The company positions itself as experts in the coffee theme, they try again and again to open for different people quality coffee. The combination of friendly, nice atmosphere and high quality product makes the company "Leivani" a good friend of all coffee lovers.
Solution:
The task was to create a corporate identity based on the old legend, but in a modern interpretation. The logo is an image of a shepherd with a coffee grain, made in the technique of line-art. The image of the shepherd is very pleasant, it evokes trust and a sense of reliability. In addition, this solution works well for the audience with higher earnings, and for people with average income. The logo is made in several versions — a classic solution (a combination of the sign and the font part), and the logo in the form of a round emblem, where the font is inscribed inside. The second version of the logo is well suited for stickers or coffee shop signs. To the image of the shepherd was picked up as simple as possible font because it was necessary to keep a balance between the sign and the font, so that the logo was not overloaded. The main color scheme remains black and white, but was picked up is contrasting red and green color gamma.
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Над проектом работали
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Над этим проектом работали:
Константин Пешков
Арт-директор
Александр Козлов
Дизайнер анимации
Анна Хохлова
Персональный менеджер
Ян Австрейх
Копирайтер
Артем Власов
Дизайнер проекта
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